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THE RGB PROCESS FOR LOGO / BRANDING DEVELOPMENT

A logo is the cornerstone of any company's corporate identity. But it is the application of that logo on your business material which manifests your company 'look-and-feel' - the image that sets you apart in this increasingly cluttered marketplace. From letterheads, to business cards, envelopes and brochures - every item that leaves your office must reflect your new look. Every aspect of your business must have this 'look-and-feel' in order to create an recognizable theme that illustrates your attention to detail.

1. Tell Us About Your Company - The Creative Brief.
 


To create an effective identity for you we need to completely understand your company.Tell us about your business, your goals, and the image you want to portray. Also let us know what logos of other businesses you like or dislike. We have developed a simple online creative questionaire to help you provide us with the information we need to prepare our creative brief and to understand your business.

Download the Creative Brief Questionnaire


2. Choose The Logo You Like Most.
 
RGB will provide you with at least 5 initial design concepts to choose from based on your Creative Brief. You may choose one of these designs to move forward with either as is, or as a good starting point.

We won't leave you in the dark! Other firms will not offer you help or advice on how to evaluate their work. With RGB Direct, you get exclusive access to client-only resources designed to guide you through the entire process, step-by-step. You will know how to critique your logo design concepts, and how to provide constructive, effective feedback to your designers.

3. Request Revisions
 


Give us some useful feedback that will help refine your logo. Tell us what you like/dislike about each design, and what changes you would like to see to your chosen design direction. This will help us to develop the best logo for your business.

RGB Direct then delivers 1-3 logo revisions of your chosen design based on your feedback. Remember that our success depends on your success! Please feel free to request as many revisions as you need to feel completely satisfied with your new logo. For more details on how we work, see our project samples.


4. Approve Your Final Logo Design
 
At any point in the design process, you may choose to finalize your logo design. You may decide that one of the initial concepts is perfect, or you may make your choice after a few design revisions. Your new logo will then be made available for you to download in several formats (Vector, High Res. Tiff, JPEG, etc) so you can begin to implement your new identity as soon as possible. If applicable, we will also send you a CD Rom containing your new logo design in each graphic format. .

Take a moment to fill out our Creative Brief Questionnaire
 


 
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