PROCESS FOR LOGO / BRANDING DEVELOPMENT
How you look in print represents
a lot about your company. Crisp, clean designs tell clients
you are professional, updated and ready for action. RGB
Direct does not underestimate the power of print. It's
an important factor to making you look great at the very
Print Process Overview
To start an efficient, well thought out design,
we must begin the process with you. As our client,
we need to find out what ideas and needs you have
for your business materials. After a clear understanding
of what you need, we'll sit down with you and consult
on what we can do to achieve your need. After the
consultation, we begin designing based on the information
we attain from you. Sketches, illustrations, content
and information architecture are implemented. Once
a decision has been made and a final design has
been chosen, we continue the production of the design
and proof for accuracy. Once a proof has been sent
to you and you've ok'd it, we send it to the printer.
Fast, easy, efficient design.
There are many reasons why people need business
materials. Now is the time when you ask yourself
why you need these items. Is there a specific need
for them such as a trade show? What types of business
materials do you like? and Why you like them? Then
decide what elements you want to include in your
own business materials and what materials you already
have that pertain to the new materials you need,
i.e., brochures, flyers, images, logo, etc.. We
will then have an initial consultation to clarify
all your goals and needs.
After our initial consultation and a proposal has
been signed, we get to work. RGB Direct begins by
creating an advantageous design that will promote
and compliment your professional image. This stage
involves creation of sketches, graphic comps, content
and the information architecture. These are rough
comps, focused to get a close representation of
the desired design direction. Dummy text and photos
are used at this stage and all comp files are delivered
in JPEG or PDF format.
Following your approval of the design comp, we begin
full-scale development. We may be extremely busy
during this stage, but we insist on keeping you
in the loop. Through emails, meetings and phone
conversations, you will always be in the know about
your project. All design and copy has been refined
and finalized at this stage. So… starting
with the cover, several proofing stages will be
necessary. This includes overall content layout,
choosing final images/photos, layout of body text
and titles, choosing appropriate font styles, sizes
and colors. Now for page two, then repeat this process
until all pages are completed. Once approved in
it’s entirety, the brochure, in digital format,
is now ready to covert to “print ready art”.
This includes converting all text to outlines, linking
all photos (sized at 100% 300dpi finals), trapping,
creating crop marks and bleed specs, creating appropriate
call outs for color separations, spot varnishes,
or dull varnish areas.
But before your materials head to the printer, we
turn to you. If you are satisfied with our work,
then and only then will it be sent to the printer.
Then you will receive a blue line or a proof or
our work to make sure there aren't any mistakes
before printing is started.
Hot of the press! Once you've given two thumbs up
from our design proof, it's just a matter of time
until you get your products delivered to you. Printing
generally takes 7 to 10 business days.